
Trusted by Fortune 500 executives and purpose-driven leaders across industries.










If you’re navigating change, launching an initiative, or looking to build a culture where employees and leaders are more empowered to take ownership, Domonique Townsend delivers the inspiration, strategy, and structure companies need to overcome resistance, rebuild momentum, and drive meaningful progress.
With over 17 years of experience transforming the way work feels across Fortune 500s, mission-driven organizations, and high-growth teams, Domonique is the go-to voice for companies serious about change leadership, employee engagement, and results that stick.
Domonique Brings Unique Advantages and Transformative Delivery:

Real-world strategist, not just a storyteller.
With extensive experience in consulting, training, and partnering with organizations navigating high-stakes change, Domonique brings executive-level insight and firsthand experience. She’s led initiatives across the globe that have improved outcomes for thousands of employees while helping leaders align culture with company goals complexity into clarity and momentum.

Speaks with strategy, heart and high performance in mind.
Domonique combines deep empathy with business acumen to help leaders connect, communicate, and lead with emotional intelligence. Her talks don’t just inspire, they validate the real tensions leaders and employees face, and reigniting ownership to rebuild trust across the organization.

Audiences walk away changed and ready to act.
Every keynote is designed to equip audiences with usable tools, conversation starters, and frameworks. Domonique translates big ideas into simple, strategic moves that teams can apply in meetings, project launches, and leadership moments the very next day.
Featured Keynote:
The Readiness Gap: Why Change Fails Before It Starts

THE READINESS GAP: WHY CHANGE FAILS BEFORE IT STARTS
On average, 70% of change initiatives fail within 6 months of launching. Even with the most robust strategy and executive buy-in, if employees aren't clear about their role relevancy and if managers aren't able to translate vision into action by empowering their teams, change will be unable to be sustained. This keynote shows your leaders exactly what gets missed, why it costs millions, and what a readiness-first approach looks like when done right.
WHO THIS IS FOR:
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Leadership conferences and all-company events
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Executive offsites planning major transformation
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Organizations that have launched change before and watched it underdeliver
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Teams who need to understand the gap between announcement and readiness
WHAT YOUR AUDIENCE WILL LEAVE KNOWING:
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The exact moment most change initiatives lose employee buy-in and how to prevent it
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Why "managing resistance" means you already missed the upstream opportunity
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What change readiness looks like at the executive, manager, and employee level
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The systematic process to build readiness infrastructure before launching your next initiative


Domonique’s Keynotes Delivers Real Shifts
That You Can See
This isn’t about inspiring at the surface, Domonique provides high-impact energy and strategy that drives action across the organization. After Domonique’s keynote, leaders and teams walk away in following areas:
Leaders will learn how to activate internal champions, build momentum across silos, and get the right people on board sooner.
Team members will be able to see how their day-to-day work connects to bigger goals within the organization.
Team members learn the proven WOW Model to improve their capacity and build more engaging collaborations through continuous improvement.
Leaders will develop actionable clarity to navigate uncertainty, communicate across complexity, and stay aligned through shifting priorities.

What Sets Domonique Townsend Apart?
Domonique has experience as an employee and leader in the workplace with direct knowledge in the problem they solve. She understands why your leaders are stuck, what your teams aren’t saying, and how to move people into meaningful action. Whether you're hosting 100 leaders or 10,000 employees, Domonique delivers a keynote that feels personal, powerful, and perfectly timed.
Let’s partner in building that momentum, together!
What Clients Say About Domonique
Domonique’s style is clear, easily digestible and very relatable. I loved that Domonique had obviously been very clear on her audience's pain points and felt like she was speaking directly to you even without knowing you.
- A. Raines, Workplace Culture Strategist
Domonique’s process allows you to be part of the solution but also allows you to easily identify other areas of your day-to-day life that you could apply these concepts to as well. Within minutes you will see how her passion can easily spread to your team. You will be amazed how quickly you can make improvements, and this is what she helps you do.
- M. Schulz, Head of Engineering and Project Management
Domonique has such a great uplifting presence! The energy and honesty of the speaker really helped me connect with her insight.
- TEDx Talk Audience Member
Domonique helped our team to look at how we work. Her insight led us to work more collaboratively as a hybrid team that we were in-person.
- C. Rodriguez, VP of Product Innovation
Working with Domonique was transformative and impactful. She was able to draw participation at a level that is rarely achieved in the workplace.
- R. Beck, VP, Corporate Office Leader

Meet Domonique Townsend
In the Press:
Domonique Speaks On:
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Change Management, Innovation
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Multi-Generational Engagement
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Operational Excellence
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Workplace Motivation

Domonique is the CEO and Founder of We Optimize Work whose mission is to Make Change Feel Good At Work™. She leverages her expertise as an Industrial Engineer and Lean Six Sigma Master Black Belt in various industries to help companies solve the largest challenges faced in employee engagement and workplace innovation.
We Optimize Work has partnered with non-profit organizations, and fast-growth startups to Fortune 10 Companies sharing her expertise to thousands of leaders, business owners and employees globally. Under Domonique’s leadership, We Optimize Work has helped add $80M+ in additional value in improved engagement, performance and productivity. Domonique has given a TEDx talk on the solutions to solve the plight of working mom professionals and has been recognized as a WBEC South Innovation Award Winner, a Nashville POST INCharge 2024 Leader in Charge: Management Consulting, American Express 100 for 100 Founder of Change, 2022 INNO Nashville Business Journal Top 10 Local Startups to Watch, Small Business Innovator Winner with Mastercard and Bank of America, 2021 Nashville CABLE ATHENA YP Nominee, 2023 Nashville Lifestyles Women In Business Honoree and recognized as a BeyGood Black Parade Route Small Business, an organization founded by Beyonce’ Knowles Carter.
Domonique has led keynotes, published works and facilitated workshops that have impacted over 100,000 leaders and emerging leaders globally in solving multi-generational and cross-functional team gaps that exist in workplace engagement needed to drive innovation solutions.
Domonique currently serves on the board at Purpose Preparatory Academy and is a part of the Women’s Business Enterprise National Council NextGEN Advisory Council.
Domonique enjoys spending time writing, dancing and most importantly, making lasting memories with her husband and 4 amazing children affectionately known as The Townsend Crew. She also volunteers her time to mentor young, underrepresented leaders who seek to pursue Engineering career paths.
Recognitions:
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2024 WBENC Supplier of the Year - Class IV
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2024 Nashville Post IN Charge Leader, Management Consulting
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2023 WBEC South Innovation Award Winner
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2023 Nashville Lifestyles Women in Business Honoree
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2021 American Express Founder of Change
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2021 ATHENA Award YP Nominee
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Small Business Innovation Award First Prize - Mastercard x Bank of America

Make work feel good™.


We Optimize Work | 2017 - 2026





