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We Optimize Work Change Readiness Expert
We Optimize Work | Change Management Solution

MOST CHANGE INITIATIVES DON'T FAIL BECAUSE OF BAD STRATEGY. 

They fail because employees weren't ready for the change.

We help executives sustain company-defining change across every level of their organization.

COMPANIES WHO TRUST WE OPTIMIZE WORK

We Optimize Work Feature Companies Worked With

We Optimize Work is a 2024 WBEC South Supplier of the Year.

WHAT INDUSTRY LEADERS SAY

Testimonials Innovation Readiness Workshop_edited.png

Domonique is able to quickly build relationships with each member of the project team and help lead you to generate ideas or concepts that truly can impact your business. Her approach and process allows you to be part of the solution but also allows you to easily identify other areas of your day-to-day life that you could apply these concepts to as well. Give Domonique a chance and within minutes you will see how her passion can easily spread to your team. With the right attitude and approach, you will be amazed how quickly you can make improvements and this is what she helps you do.

The strategy day that we experienced with the We Optimize Work team was both transformative and impactful. The entire day was well beyond our expectations; Domonique was a joy to work with and completely transformed the space into the most welcoming and safe environment. The care and purpose put into all of the details, created a space that drew participation from staff at a level that is rarely achieved in the workplace. We can't wait to work with this team again and again!

- M. Schulz

Director Global Engineering, Leading Global Industrial Manufacturing Company

- R. Beck

Sr. Vice President Office Leader, Top US Best Financial Services Firm To Work For

Leading in 2023 Keynote Speech_ Domonique Townsend
We Optimize Work_ Strategic Facilitation
We Optimize Work_ Employee Engagement Strategy

YOU'VE DONE EVERYTHING RIGHT. SO WHY ISN'T IT WORKING?

MOST LEADERS LIKE YOU EXPERIENCE THIS:

You've mapped out the strategy. The business case is solid. Leadership signed off. You have buy-in from executives. Employees appear onboard.

 

But now? Crickets.

 

After the meetings, its hard to get on the schedule of stakeholders who are to champion the change. Priorities continue to be added when the current change needs support. If you aren’t stretching yourself thin to gain momentum, nothing really happens. You grow concerned due to carrying the pressure of implementing a company-defining change with success.

YOU ARE THINKING:

"We announced it in the all-hands meeting, so people should be on board.", "We sent the email. We held the town hall. We launched the portal.”, "If they're still confused, they just weren't paying attention."

HERE'S WHAT'S HAPPENING

You assumed that communicating the change would create readiness for the change. without defining employee relevancy and a process that clarifies how employees can impact the change, a communication plan will not prepare employees to adapt. that’s why efforts stalls.

WHAT HAPPENS WHEN YOU SKIP THE READINESS PHASE AND JUMP STRAIGHT INTO IMPLEMENTATION? 

Stakeholders who nod in meetings but never follow through

Teams asking the same questions over and over

A growing sense that YOU'RE carrying all the weight

Key players who seem supportive but create quiet roadblocks

GOOD NEWS? IT'S FIXABLE.

THE DIFFERENCE?

WE BUILD READINESS BEFORE YOU LAUNCH.

Most change consultants show up AFTER your initiative stalls. Change consultants are typically hired to manage resistance by troubleshooting and course-correcting. We work with you BEFORE you announce the change. We help you build the infrastructure that builds your change readiness improving organizational clarity, employee capability and cross-functional alignment so that when you DO launch, your people are already prepared to succeed.

THINK OF IT LIKE THIS:

TRADITIONAL CHANGE MANAGEMENT = INSTALLING AIRBAGS AFTER THE CRASH

CHANGE READINESS ARCHITECTURE = BUILDING A SAFER CAR FROM THE START

We're not here to rescue failed initiatives (although we are capable). We're here to help you incorporate success factors to reduce your risk of failure before launching your next enterprise-wide change. 

WHO WE SERVE

You're leading a high-stakes initiative and you know stakeholder alignment is make-or-break.

You understand that execution isn't your problem. Getting people ready to execute is.

You lead in an organization of 500-5,000 employees in industries like utilities, logistics, manufacturing, or retail. 

You've face resistance, unclear (or added) priorities, and lack of follow-through and you're tired of it. 

You want to move from managing chaos to leading with confidence. 

You value working with someone who understands how to influence roles in traditional and non-traditional work  settings. 

HERE'S WHAT MAKES OUR APPROACH DIFFERENT

We focus on the 67% of your workforce who don't hold leadership titles but determine whether your initiative succeeds or fails. These are the people who translate strategy into action. The ones who make or break implementation. Most consultants ignore them. We build the readiness infrastructure that sustains company-defining change across all levels of an organization. We empower everyone, no matter their title.....especially employees.

Why? Because I've been one of them.

I'VE LED MILLION-DOLLAR CHANGES WITHOUT A SENIOR LEADERHIP TITLE

Domonique Townsend Bio

I Didn't Start as a Consultant.

I Started on the Manufacturing Floor.

Before I founded, We Optimize Work, I was an Industrial Engineer and Lean Six Sigma Master Black Belt, primarily focused on developing and implementing continuous improvement and employee engagement solutions in corporate, manufacturing, and global logistics environments for over a decade.

I was also a working mother of four. Navigating competing priorities with cross-functional teams, skeptical supervisors, and employees who had seen change initiatives come and go without ever being asked what they thought taught me things no boardroom ever could. Having direct experience as a frontline employee early in my career, I learned the importance of equipping the roles directly impacted with proper engagement, the tools to succeed and systems that highlighted how their expertise contributed to transformation at work.

Change doesn't happen top-down. It happens person-by-person, in the trenches, with the people closest to the problem.

I watched consultants walk into organizations with their frameworks already built and their cookie-cutter training that did not relate to how people were actually operating or relate to the processes they followed .They would engage at the leadership level, sit with executives who were equally removed from the day-to-day reality of their workforce, and act on what leaders assumed was the problem rather than finding data that confirmed it. When the plan was introduced, it had already overlooked the opportunity to show employees why their role was relevant to the change being asked of them. 

Without authority, without a senior title, and often without anyone asking me to, I started building systems. I developed programs that equipped employees to lead their own transformations as active contributors with the tools, language, and confidence to identify problems, propose solutions, and carry change from within.

At one organization, a continuous improvement initiative had launched with less than 25 percent employee engagement. Within the first year of rebuilding from a people-first, readiness-first approach, we reached 95 percent program adoption within six months of implementation and saved $1.74 million at a single plant in the first year. The following year, those savings doubled.

The change readiness infrastructure I built was adapted by our CEO at a global scale, creating systems that made it easier to do business through employee-led transformations, not mandated ones. When employees understand their role in change and feel genuinely equipped to engage, the whole organization moves differently. I influenced multi-million dollar improvements without a single direct report. 

If I could accomplish that without authority, without executive sponsorship, think about what happens when an organization is proactive in how they engage their employees.

 

When leadership is not just aligned at the top but is actively building readiness across every level, simultaneously. When employees are developed to be critical problem solvers who understand exactly how to contribute their skills to supporting a transformation from where they are. Most organizations are still sending 100 percent of their development investment to the 33 percent of their workforce in formal leadership roles. That means the 67 percent who are implementing the change, the project managers, the team leads, the subject matter experts, the frontline employees who decide every day whether to engage or resist, are left without the infrastructure they need to succeed. 

Employees do not need to be motivated. They are already watching TEDx talks and listening to motivational podcasts. What they need is a system that channels their motivation into aligned action at work. Your opportunity is in ensuring that change stops feeling like something that happens to people and starts becoming something they are genuinely part of.

I did not become a consultant to replicate what was already being done. I became one because I spent over a decade as a professional watching well-resourced organizations fail at change. Their people were never given clarity on how their role was relevant, or access to a process that made it safe to confidently contribute their ideas and expertise toward change. Now, with 17+ years of combined experience as both a professional and practitioner in this space, I continue to stand behind this belief: you are the key to making work feel good while leading a company-defining change, and I am here to support your success.

HOW WE WORK TOGETHER

How We Work Together

Whether you're introducing change readiness to your organization for the first time or embedding it across your entire enterprise, we meet you exactly where you are.

Each service builds the same foundation: the capability, alignment, and confidence your people need to lead change from wherever they sit.

Change Readiness Lab

A 1-day innovation experience to build the capability your teams need for every future change.

The problem you're living right now:

Your managers are stuck translating executive vision to team action and with no frameworks to do it. Your employees feel powerless to influence change they didn't design. Cross-functional collaboration breaks down when change gets messy.

Communication didn't help. More meetings made it worse. You don't need another training deck. You need your teams to practice navigating ambiguity in real time.

 

 

WHAT YOUR TEAMS TAKE HOME:

  • Personalized Change Readiness Profile report

  • Stakeholder mapping templates and value framing worksheets

  • Strategic sequencing playbooks and conversation guides

  • 30-60-90 day action plan they can execute Monday morning

  • 30 days of implementation support and follow-up

Organizational Change Readiness Diagnostic

You've invested in consultants to manager company-defining change at your organization. You are still finding your leaders being dependent on solutions to better engage employees to contribute to the change. You want to have an in-depth knowledge of where they are capability and process gaps that limit your ability to sustain change.

 

We customize a change readiness diagnostic to your specific change context, industry realities, and organizational dynamics. Employees complete a Change Readiness Profile measuring capability across three dimensions: strategic clarity, infrastructure readiness, and influence capability.

 

We identify your ready champions (15-20% who can drive peer influence), hidden blockers (key stakeholders who will quietly resist), and critical gaps (the 3-5 things that will derail your initiative if unaddressed).

 

You receive a report with organizational readiness scores, department-level breakdowns, and a 90-day roadmap. We present findings in a 90-minute executive session and team implementation session. 

Need A Keynote Speaker?
Book Domonique Townsend
The Readiness Gap: Why Change Fails Before It Starts

Most change speakers tell you why change is hard and inspire you to embrace it. Domonique will show you how to sustain company-defining change at every level across the organization.. I bring 17+ years as an industrial engineer who influenced multi-million dollar changes in Fortune 500 companies without authority. I don't speak at audiences. I build with them.

EXPECTED ROI WHEN UTILIZING WE OPTIMIZE WORK

For every $1 invested, organizations see $3-5 in documented value. More importantly: you build capability you own. Forever.

 

Organizations report 60-70% improvement in change adoption rates, 30-40% faster implementation timelines, and sustainable capability without external support 18 months post-engagement.

NOT SURE WHERE TO START?

Which One of Our Services Is Right for You?

Start With Booking Domonique Townsend as Your Keynote If: 

You need to introduce change readiness concepts to leadership and inspire organizational awareness before building capability.

Start With Our WOW Change Readiness Lab If:

You have one specific team that needs immediate capability and want proof of concept before larger organizational investment.

Start With Our WOW Change Readiness Diagnostic If: 

You're planning major transformation in next 6-12 months and need data to justify readiness investment.

Start With A WOW Consulting Partnership If:

You're committed to building internal capability at enterprise scale and ready to certify internal facilitators.

Contact us below to help you best determine if our WOW Services align with your needs.

We Optimize Work Change Readiness Expert

Ready to Be Change Ready? Contact Us.

Schedule a 15-minute call or complete this form to discuss how you want to make it easier for managers and employees to adapt a company-defining change. We can quickly determine alignment for your success or recommend trusted partners if we aren’t a best fit for you. Serious inquires only.

What services are you interested in? (Serious inquires only. Thank you.)

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