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Create An Innovative Work Culture by Improving How Your Frontline Leaders Engage Employees to Solve Problems to Achieve Work Performance Goals

Be the Reason Employees Flourish and Want to Stay

We Optimize Work Team Strategy Experts

Your frontline leaders are resistant to change because they are unsure how to lead the change.

9 out of 10 of your frontline leaders don’t feel equipped to engage their team to carry out assigned goals. (MIT Sloan) This is why you are experiencing limited participation in problem-solving opportunities, resistance to change and inconsistent performance amongst your frontline leaders. Your “9-5” has turned into “around the clock” because you are constantly thinking about how to manage employee engagement at the frontline while navigating competing demands. You value your role as an executive leader and have a clear vision on what outcomes are possible to be reached related to change and innovation. The progress made in how leaders are engaging at the frontline are vastly different from other leadership roles and you want to do something about it. It’s clear your goal is to create an approach that speaks to the language of the frontline and empowers them to think innovatively in how they solve problems that arise. What you seek is possible.

You can inspire frontline leaders to feel empowered and equipped to engage employees to solve problems.

You can transform employee buy-in and trust around change and continuous improvement.pped to engage employees to solve problems.

You can establish best practices that sustain momentum in engagement at the frontline.

We can take your vision, align actionable outcomes and tailor an approach that excites frontline leaders to engage and see how their role adds value in establishing a culture of innovation.

Our framework has been shared with industry leaders across the globe.

We Optimize Work Feature Companies Worked With

How Can We Help You? 

WOW Lead in Workplace Innovation Workshop | We Optimize Work

Lead in Workplace Innovation Workshop

2-Hr Workshop | Virtual or In-Person

WOW Innovation Readiness Strategy Program | We Optimize Work

Innovation Readiness Strategy Development

1-Day (Or 2 Half-Days) | In-Person

Workshop Testimonials

I enjoyed Domonique’s emphasis on how the WOW framework fits in within our organization, supports our work and makes those objectives more tangible, especially around those pain points. This workshop helped give me a narrative, the language, to start to address some of these issues we've been facing - that is my biggest takeaway... and some helpful ways to get started. It really is so timely for us.


Domonique's style of teaching is clear, easily digestible and very relatable. I loved that Domonique had obviously been very clear on our pain points and it felt like she was speaking directly to you even without knowing you. The session was only one hour but I feel like I am walking away with guidance and next steps that will last a lifetime.

-A. Raines

-K. Barnfield

Workplace Culture Strategist

Partner, Leading Full-Service Strategic Communications Agency

Innovation Readiness Strategy Testimonials

Testimonials Innovation Readiness Workshop_edited.png

Domonique is able to quickly build relationships with each member of the project team and help lead you to generate ideas or concepts that truly can impact your business. Her approach and process allows you to be part of the solution but also allows you to easily identify other areas of your day-to-day life that you could apply these concepts to as well. Give Domonique a chance and within minutes you will see how her passion can easily spread to your team. With the right attitude and approach, you will be amazed how quickly you can make improvements and this is what she helps you do.

The strategy day that we experienced with the We Optimize Work team was both transformative and impactful. The entire day was well beyond our expectations; Domonique was a joy to work with and completely transformed the space into the most welcoming and safe environment. The care and purpose put into all of the details, created a space that drew participation from staff at a level that is rarely achieved in the workplace. We can't wait to work with this team again and again!

- R. Beck

- M. Schulz

Sr. Vice President Office Leader, Top US Best Financial Services Firm To Work For

Director Global Engineering, Leading Global Industrial Manufacturing Company

Leading in 2023 Keynote Speech_ Domonique Townsend
We Optimize Work_ Strategic Facilitation
We Optimize Work_ Employee Engagement Strategy
Building A Foundation for Continuous Improvement Free e-Book
Free e-Book 

Building a Foundation for Innovation and Continuous Improvement Success
  • Gain expert insight on how to understand behavioral tendencies that reflect gaps in continuous improvement.

  • Learn how to apply best practices and tools to help you succeed in building an innovative work culture. 

Join our community. Get your free e-book. Be the first to receive monthly insights on innovation and engagement! 

Our Mission | To Make Work Feel Good

We Optimize Work was founded to address key engagement gaps that many of my peer, including myself, faced in the workplace. To address these gaps, I created playbooks to drive engagement from the frontline employees to the executive level to identify and implement opportunities for continuous improvement and innovation. The playbooks established executive buy-in and helped fully capture employee knowledge that was largely untapped. After experiencing consistent success, I wanted to lead a larger impact in how leaders engaged with employees to carry out strategic goals globally. This led to the founding of We Optimize Work. 

As the CEO, I leverage 17 years of experience and expertise as an Industrial Engineer, Change Management Expert and Lean Six Sigma Master Black Belt to help companies transform how employees are engaged to think innovatively in solving problems. 

Our vision at We Optimize Work is to serve as the leading global solution for frontline leadership engagement and impacting work performance experiences for 1 million employees.  

-Domonique Townsend

Domonique Townsend CEO We Optimize Work

Founder & CEO, Domonique Townsend

In the press:

Domonique Townsend In The Press
Nashville Lifestyles

Our Mission: Make Work Feel Good™. 

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