You’ve been tasked to lead a company-defining change. The pressure is real. The stakes are high. You’re carrying expectations, juggling competing demands, and quietly wondering if the strategy you’ve mapped out will truly work or why your planned solutions aren’t gaining desired traction.
That’s where I come in as your trusted thought partner! Together, we’ll reengage stakeholders, rebuild trust and translate your vision into action where employees are clear in how their role adds value.
It’s time to ReUp Your Change!
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Testimonials
Domonique is able to quickly build relationships with each member of the project team and help lead you to generate ideas or concepts that truly can impact your business. Her approach and process allows you to be part of the solution but also allows you to easily identify other areas of your day-to-day life that you could apply these concepts to as well. Give Domonique a chance and within minutes you will see how her passion can easily spread to your team. With the right attitude and approach, you will be amazed how quickly you can make improvements and this is what she helps you do.
- Director Global Engineering, Leading Global Industrial Manufacturing Company
Working with Domonique was both transformative and impactful. The entire day was well beyond our expectations; Domonique was a joy to work with and completely transformed the space into the most welcoming and safe environment. The care and purpose put into all of the details, created a space that drew participation from staff at a level that is rarely achieved in the workplace. We can't wait to work with this team again and again!
-Sr. Vice President Office Leader, Top US Best Financial Services Firm to Work For
You’re not new to leadership but this time………it’s different.
This change is bigger, more complex, and deeply tied to your reputation. You know the playbook: build a strategy, communicate a vision, execute. But you also know that without trust and engagement, even the best strategies stall.
For over 18 years, I’ve helped leaders in the manufacturing, utilities, technology, and corporate industry bridge this exact gap. Improving their ability to turn top-down directives into bottom-up ownership.
70% of efforts that require change or engagement fail because they rely on surface-level methods like one-off workshops, strategic plans that sit on shelves after a consultant leaves, and coaching that doesn’t touch the heart of how people engage.
That’s why I created ReUp Your Change, a hands-on journey that helps leaders like you rebuild trust, reengage employees, and reestablish relevance in the midst of a transformation at work.
I understand where you are. You’re not just managing projects or a communication plan, you’re holding the responsibility for empowering culture where leaders and employees are more engaged in actions that meet a company objective and vision for an initiative. There is a reason that you’ve been chosen to lead a high-visibility transformation. You’re competent, hungry, change-minded. But competence alone doesn’t cut it when the human side of change is left unattended.
- Domonique Townsend, Your Change Thought Partner!
Are You Currently Experiencing These Struggles?
Isolation and Doubt
You know the strategy in your head; you know what it should look like. But you don’t always know whether stakeholders are going to be on board and if employees will feel empowered to engage. Behind closed doors, doubts creep in: Is this going to stall? Will people pull back? Am I going to fail leading this initiative?
Unseen Resistance
Resistance usually isn’t loud. It shows up in delayed decisions, people being engaged and excited during meetings but are silent afterwards. You hear less feedback unless you’re the one taking action.
Overwhelm and Decision Fatigue
Stakeholders are demanding something different, you’re navigating conflicting priorities pulling you in four directions and on top of that you have to anticipate every risk and hold vision at the same time. It’s exhausting.
Credibility Risk
Although executives are overall satisfied with how you’re leading an initiative, you feel your credibility is still at risk because momentum isn’t as you desired.
Your Secret Ingredients To REUp Your Change
From years of practice, here’s what I know makes a difference between leaders whose change-related initiatives fail vs. leaders who are successful in empowering stakeholder engagement and sustaining impact without carrying all of the weight alone. They...........
Co-create with
employees sooner
When employees help shape why change matters, what success looks like, what the risks are, they feel seen, heard, and invested.
Are more proactive in
obtaining real-time feedback.
Engagement surveys and feedback gathered before a change are not sufficient enough to support actions that will make an initiative successful.
Improve your confidence
in being transparent
Leaders who demonstrate transparency are more apt to build credibility with employees and have the ability to adjust actions without overthinking or overwhelm.
Develop an approach that
moves beyond the surface
Leaders who create a framework to support their success, tools, programming and development are more aligned to support long-term success for each role impacted within their organization.
Our Partnership Will Bring Lasting Impact
Domonique Townsend is the CEO of We Optimize Work, an author, TEDx speaker, and international speaker passionate about improving how employees experience and contribute to workplace change. Her 17+ years of combined industry expertise as an Industrial Engineer, Lean Six Sigma Master Black Belt, and Corporate Consultant have impacted over 100,000 leaders, business owners, and employees globally.
Domonique's leadership has helped organizations add over $80 million in value through improved performance, productivity, and engagement.
WHY LEADERS CHOOSE A TRUSTED CHANGE PARTNER
Leading change shouldn’t feel lonely. With me:
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You’ll have a confidential strategic sounding board
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You gain confidence by leveraging an outside perspective with deep organizational expertise
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You receive a customized playbook for sustained impact, not cookie-cutter advice
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You accelerate buy-in and reduce employee resistance
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You leave with tools/templates that live beyond our work together
Previous clients have accomplished:
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Rebuilding trust after going through a company restructure
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Reengaging teams that felt disconnected with cultural changes
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Translating executive strategy into actions employees embrace
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Strengthening leadership presence and gaining buy-in from stakeholders for integrating a new technology
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Aligning cross-functional teams around a common goal to improve employee experience pathways
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Sustaining momentum a year into employee engagement initiative
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Developing a continuous improvement and innovation program framework
If you plan by yourself, your organization will depend on you to carry the weight of success. Change is a shared experience and should empower roles to share ownership in completing aligned actions to drive results.
The REup Your Change Experience
5 Private Sessions With Me + Hands-On Deliverables
Leading big change takes more than strategy, it takes engagement, alignment, and trust. Through ReUp Your Change, we will work together across three phases and five private sessions over four months, guiding you from uncertainty to sustained impact.
This journey is designed to fit both your capacity and the pace of your organization. You can bring in key employees or stakeholders as we move through the process to ensure buy-in and alignment at every stage. Whether we’re diagnosing the root causes of resistance, facilitating conversations that rebuild trust in the employee experience, or designing systems that keep momentum alive for continuous improvement, each phase is practical, human-centered, and aligned to your real-time needs. Our partnership gives you space to think strategically, lead confidently, and drive visible progress.
Phase 1: Rebuilding Trust: Foundation + Diagnostic
Phase 2: Reengaging Employees: Guided Change and Improving Capabilities
Phase 3: Reestablishing Role Relevancy: Sustaining Impact
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Change readiness survey & diagnostic report
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Current-state visual dashboard / heat map
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Leadership capability baseline
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Stakeholder input summary (virtual interviews)
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Tailored change sessions tied to your real challenges and desired outcomes
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Space to navigate resistance, competing priorities, and execution gaps
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Includes optional facilitation with your team in a private session to align clear roles and responsibilities for key actions
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Implementation roadmap for sustainable impact
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REUP Your Change Playbook created for sustaining engagement and continued execution
Your Investment | $30,000
Key Outcomes you’ll accomplish:
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Access a confidential strategic sounding board that helps you make bold decisions with clarity and confidence.
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Gain leadership confidence by leveraging expert insights tailored to your organization’s unique challenges.
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Receive a personalized playbook designed for lasting results. No generic advice or one-size-fits-all solutions.
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Accelerate stakeholder buy-in and reduce employee resistance so initiatives move faster and smoother.
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Walk away with practical tools and templates you can use immediately and for future initiatives, ensuring your impact continues long after our work together.
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Invite up to 7 team members to join 2 private sessions.
BONUS: Book by 12/1 to receive:
Complimentary REup 360 Team Pulse Assessment (value $5,000)Private 1:1 CEO Alignment Session (90-day post engagement)
Ready to partner?
Want clarity today?
In 1 week, you will receive a full diagnostic assessment designed for leaders currently navigating organizational change. It integrates principles from change management, organizational psychology, neuroscience, and continuous improvement to uncover insight into both the leader’s internal engagement style and their external environment (team dynamics, organizational readiness, and strategic alignment).
Investment | $3,000
